Category Management

Category Management is a common process between Producer and Distributor in which categories are managed like single Business Strategic Units. They are given financial and operative targets and often they generate more opportunities for reciprocal satisfaction with consumers. The collaborative approach on which Category Managment is based has become a tenet for companies that view business networks as opportunities. Bkey Consulting supports its clients helping them adopt and implement the Category Management approach, structuring work processes accordingly.

Methods Adopted

  • Optimization of the offers by Cluster/Channel/Category
  • Promotional plans by Channel/Category
  • Strategic Roadmap by Category

Deliverables

  • Assortment Matrix
  • Promo Plan
  • Roadmap Document